18 Feb 2015

MiX Telematics hails UAE’s 2021 vision that gives road safety top priority and aims to drastically reduce fatalities

Dubai, UAE, 18 February 2015: MiX Telematics, a leading global provider of fleet and mobile asset management solutions, has applauded the UAE’s strong focus on road safety as part of its Vision 2021 to become one of the best countries in the world. By establishing Road Safety KPIs, the UAE aims to reduce road-related fatalities from an average of 6.7/100,000, per year, to 3/100,000.

According to the World Health Organisation’s ranking, this achievement would represent a dramatic improvement, placing the UAE among the top five safest countries in the world.

MiX Telematics points out that more and more UAE fleet operators are looking to adopt a reliable fleet management solution to help them reduce accidents and boost safety levels. “Customers can be reassured in taking this approach, because proven solutions are easily attainable. And these solutions –  which monitor driver behaviour and track vehicle locations, among other things – are also welcomed by drivers when they’re implemented properly,” says Brodie von Berg, Head of Sales and Marketing at MiX Telematics Middle East.

Monitoring and reducing incidents like over-speeding, harsh braking and harsh acceleration help to decrease accident rates. The knock-on effect of lowered fuel consumption and related savings is a significant added benefit. 

Currently, traffic accidents across the world have reached alarming proportions, causing high fatality rates and serious injuries. In addition to safety being affected, accident-related costs such as insurance premiums also add pressure to businesses. Fleet operators are therefore encouraged to take concrete steps in reducing such accidents in their commercial fleets.

MiX Telematics is a long-standing provider of driver safety, fleet management and vehicle tracking solutions. As such, the company strongly supports the UAE’s road safety plans, and aims to partner with fleets that are themselves ready to commit to real and drastic improvement. “We have a shared vision with the UAE and look forward to playing a key role in bringing the country to the global forefront in road safety,” adds von Berg.

“It is the responsibility of transport operators and other private companies to monitor driver behaviour and take proactive steps in preventing the devastating effects of motor vehicle crashes. Implementing a highly effective fleet management solution is becoming as important as installing cameras and radars on roads to reduce road accidents,” emphasised von Berg.

“A lack of awareness about the consequences of reckless driving is a global concern, but we’ve noticed that fleet management solutions are clearly limiting the damage in several ways,” says von Berg.

“Driving just five kilometres-per-hour above the speed limit, for example, can double the likelihood of being involved in a casualty crash. As opposed to just keeping score, effective fleet management assesses risks and inefficiencies and identifies ways in which these can be addressed,” concluded von Berg.

Boilerplate

MiX Telematics is a leading global provider of fleet and mobile asset management solutions delivered as SaaS to customers in over 120 countries. The company's products and services provide enterprise fleets, small fleets and consumers with solutions for efficiency, safety, compliance and security. MiX Telematics was founded in 1996 and has offices in South Africa, the United Kingdom, the United States, Uganda, Brazil, Australia and the United Arab Emirates as well as a network of more than 130 fleet partners worldwide. MiX Telematics shares are publicly traded on the Johannesburg Stock Exchange (JSE: MIX) and on the New York Stock Exchange (NYSE: MIXT). For more information, visit www.mixtelematics.com.

Media Contact

We invite journalists to contact our Communications Manager directly:

Yudhvir Ranchod
Brand and Communications Specialist
Tel: +27 21 880 5601
Yudhvir.Ranchod@mixtelematics.com

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Contact Us


For more information on our solutions, please complete the form below.

Address

Suite 3 – 5
281 Hay Street
Subiaco, Western Australia
6008
Tel: +61 8 9388 5800
1/28 Fortescue Street
Spring Hill
Brisbane, Queensland
4004
Tel: +61 7 3234 3500